How to use the META Analyzer
This tool will analyze a website’s meta tags. Although the use of meta data is certainly in question, analyzing a competitors “keyword” and “description” meta values is a good way to find ideas for key terms and effective copy for your website.
Keywords: This should contain a short list of keywords and terms related to your site. Generally they should be separated by a comma, but some people prefer not to use any sort of delimiter.
Description: This should be a brief description of your site and what it offers. This is sometimes used by search engines as a website’s “snippet” for search results.
About Meta Tags At one point meta tags were considered a relatively important factor by search engines. AltaVista and other older search engines used them to help determine a site’s theme as well as relevance to a given term. This is no longer the case; search engines now rely on much more advanced techniques to do this. That said, meta tags still have some life left in them; they are sometimes used as the snippet of a site’s content in search engine result pages by Google, and possibly other search engines. It’s also possible they still have a little influence with some search engines in determining a site’s content.
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