a’ La Carte

PPC Setup and Management

We specialize in Google AdWords setup and management with a focus on the highest ROI possible for your investments. PPC is an excellent way to jumpstart your Internet marketing campaign in any market while awaiting your organic search engine results to start accumulating. PPC campaigns are very useful during your busy season(s) to help gather as many qualified leads and click-throughs as possible. As us today about your PPC setup discount when you sign up for our SEO services. Save more money when you package our services.

SEO Copy Writing

SEO copy writing is essential in any organic SEO campaign. It is also required when creating Optimized Press Releases. SEO copy writing requires a mixture of being able to place keyword phrases properly while still maintaining the message and readability of the text on a Web page. This is a balance to please both the search engines and the human viewer, while keeping the content understandable and articulate. Our professional copy writing team comes from journalistic backgrounds and have been trained in the science of SEO copy writing. Whatever product or service your business offers, we have just the perfect writer to convey your message.

Inbound Linking Campaigns

A very important aspect of SEO is inbound linking. Inbound links are links you have coming to your website from another website on the Internet. One way to aquire inbound links is from directory websites on the Internet. Our Inbound Linking Campaign consists of 25 optimized directory submission to high powered websites. These directory listings will not only get you viewed more often by people, but are extraordinarily valuable as a means of inbound links to your website from reputable sources. This phase is usually the third phase in a full organic SEO campaign that Webtyde Internet Marketing offers.

Optimized Press Releases

Another valuable website marketing service that we recommend for more aggressive campaigns are Optimized Press Releases. Optimized Press Releases are traditional press releases that utilizes SEO copy writing to include targeted keyword phrases. They are then submitted to news outlets for the purpose of announcing something of news value. Optimized Press Releases are then distributed to top media outlets providing extensive online visibility. The goals of the search engine Optimized Press Releases are not only to distribute news and information about your company, but also to have more optimized content pointing to your website out on places like Google News and Yahoo News, creating valuable inbound links. This is an important component in an aggressive marketing campaign and an affordable Internet marketing communication tool.

WordPress Blogs

WordPress is a open source blog publishing application that focuses on aesthetics, Web standards, and usability. It can be graphically customized and has a backend user interface for easy updating. This enables users who are not familiar with HTML Web coding to update their blog and certain pages themselves. We offer the service of installing, graphically customizing WordPress, and integrating it into your existing website or a new website. You can even use WordPress as a stand-alone website including a blog that you can update. Blogs are a great way to increase your visibility and ranking in major search engine results. This service is highly recommended for aggressive organic search engine optimization campaigns.

SEO Management Plans

It is important to keep up with the ever changing algorithms that each search engine employs to rank your website. Each of our team members is updated daily with search engine news. We are all members of various Internet marketing groups to keep up to date on all technologies. We offer monthly SEO Management plans. The SEO Management plans keep your entire website updated with new coding methods, copy writing criteria, and any other changes that may affect your ability to rank for your targeted keywords. We include all billable time required for updates to your website in these contracts except for copy writing changes, so if your site requires major changes, you will not be charged anything more than your standard monthly fee.

Get more information on SEO Management Plans>>>

Facebook Pages

Facebook is a vital part of your Internet marketing campaign. A successful campaign will have a Facebook page and have it integrated with Twitter in order to keep your customers up on current events and specials. We offer the service of setting up Facebook and customizing the page with your logos and basic images. Save yourself time and have professional manage this portion of your marketing.

Twitter Management

 Twitter offers a social networking and microblogging service, enabling its users to send and read messages called tweets. Tweets are text-based posts of up to 140 characters displayed on the user’s profile page. Twitter is an important part of any Social Media Campaign to help boost overall exposure to your website and to help facilitate quick, personal communication directly with your followers. Depending on your business, you can Tweet news, special events, sales, or whatever else might be of interest and value to your customers. Webtyde Internet Marketing offers the service of creating optimized Twitter accounts for your business and offers monthly updates to your Twitter account in our Local SEO Packages.

Myspace Designs

 In certain circumstances, companies can utilize Myspace as a free website until they have the budget for their own domain name and website. Myspace pages can be graphically customized and somewhat optimized for local search engine results at this current time. One of the benefits of Myspace is its ability to add “friends” to your business and send out “bulletins” notifying your “friends” of sales or events promoting your business. Webtyde Internet Marketing can customize Myspace pages and brand them with your logo and insert images that can eventually compliment your stand-alone website once you get it, or add to the effectiveness of your existing website.

Online Reputation Management (ORM)

Online Reputation Management (ORM) is the act of monitoring and addressing mentions in online media and search engines. ORM primarily involves monitoring what is written about a client on the Internet, then utilizing sophisticated online techniques and promoting positive and neutral content, while at the same time pushing down those links the client may not want shown when their name is searched. ORM is the specialization in prevention and repair of online reputation threats, and has less to do with directly promoting businesses.

ORM is similar to SEO and uses many of the same techniques. However, the goals differ.. Rather than working to raise link results with a particular search term in order to (ostensibly) generate more commerce or page views, the goal of ORM is to push already highly-ranked negative posts off the results pages so that they are seen by fewer people, thus creating a more positive results environment for the sponsor of the effort.

SEO Keyword Campaign

The SEO keyword campaign is offered for companies or individuals who prefer to complete the coding aspect of an organic search engine optimization campaign themselves. An SEO keyword campaign is the first of the three phases of a full SEO campaign that Webtyde Internet Marketing offers.

In this phase, keyword phrases are gathered, researched, and analyzed. With results of the keyword analysis, we assign optimal keywords to create the final keyword phrase assignment document which is the blue print of the optimization campaign. At that point, coding will begin. Webtyde Internet Marketing will provide the service of training your technical team how to optimize the code properly. One of our project managers will review the coding prior to launch to verify that it is properly integrated.

Google Analytics Implementation

We offer initial setup and code implementation of Google Analytics to any website. Google Analytics is a service provided free from Google that measures your website traffic and lets you analyze the data in many different ways. The code is inserted on every page of your website to track a user. This is especially helpful in monitoring your conversion rates. Conversions are when a visitor to your website actually buys your product or contacts your business to inquire about your services. You can track what keyword phrases were used to get to your site and which words are getting customers to convert to sales. This is very important for all types of internet marketing campaigns. Plus, this website marketing service will allow you to track your entire website marketing campaign ROI with measurable data and report these figures to your manager or board of directors. Google offers a variety of graphically intensive reports which you can customize.

You should also consider our advanced ranking reports to help track and analyze your organic search engine optimization campaign.

Advanced Ranking Reports

Advanced Web keyword ranking reports are available for up to 50 keyword phrases. We offer one-time reports, weekly reports, and monthly reports. These reports show how each keyword phrase is ranking on Google, Yahoo!, and MSN, which page(s) are ranking for that term, what position it is currently in, how many spaces it has gained or lost since the last report, and what was the best position it ever ranked. It also shows how many results were found which is how many websites your site is competing with.

XML Sitemap Creation and Submissions

Major search engines recommend the use of XML sitemaps to help them “crawl” your website. When a search engine queries your website, we call it sending their “spiders” out to gather information about your website. When the spiders crawl your site, they need to have easy access to the pages or they will have a hard time gathering information from your pages. This may result in a lower ranking on those search engines. We offer XML sitemap creation and submission in order to help the spiders crawl your website and submit to Google, Yahoo!, and MSN in order to track and monitor feedback from these search engines regarding your website. If issues are found on your website, you will be informed and we can fix the problems.

Robots.txt File Creation

Creating a robots.txt file is a small portion of the campaign, but like creating an XML sitemap to help spiders crawl your site, this is an important file to have. Whatever you can do to make your site as access able as possible to website, we recommend you do.