Houston Real Estate SEO Strategies

Real estate SEO used to be a complicated challenge do to the high costs and aggressive competition. New technology for Real Estate Web Design have made Real Estate SEO more accessible and easy for agents without technical knowledge. Having worked as the Marketing Coordinator for a real estate web design team and a Licensed Real Estate Salesperson and Realtor, I understand the idiosyncrasies of the field as well as the rewarding payoffs. What follows is a real estate SEO guide for agents and professionals, because I know how important it is to make informed marketing decisions and I want to help bridge the gap between agents and SEO.

According to the National Association of Realtors, 90% of buyers start their real estate search online.

SEO is vital to a successful online presence for both brokers and agents because higher rankings can translate into significant sales increases—especially when the real estate market is rising.

Challenges in Real Estate SEO

In most cases, real estate agents compete against one another, yet they are united as “team members” under a large brokerage firms. Individual agents rely on the combination of brand recognition of their parent brokerage, personal branding, and team branding to drive new business. Real estate agents will often target specific communities or condo buildings, and try to differentiate their services based on certain needs or demographics, like Foreign National buyers or Luxury waterfront properties.

As you can see, real estate SEO becomes very complex due to the very nature of the industry. Additionally, real estate websites can be large due to the high level of functionality and searchability that is needed to appeal to prospect clients. This is especially the case with larger Real Estate Websites because they usually highlight multiple areas.

To add more challenges, keyword competition in real estate websites is extremely high as real estate professionals are all competing for the same targeted keywords (usually “location + real estate” or “location + condos for sale”). In the midst of this high competition, many SEO companies prey on unsuspecting agents, offering ridiculous and expensive monthly programs that promise high rankings for keywords that won’t deliver any results. As a result of SEO scammers new technology has been developed to help real estate agents and agencies to help their SEO ranking without the help of an “SEO” expert.

What to Look for in a Real Estate SEO Strategy

A well-informed real estate SEO strategy should take into account the following:

A Real Estate Website that is build in an SEO friendly platform such as WordPress

Proper URL structure
Site performance and usability
Hyper-local, optimized content creation
Advanced keyword Research
Social Media Integration
Link building

A solid Real Estate SEO strategy should also help to answer the following difficult questions:

How do you choose a search engine-friendly MLS IDX solution?
How is Google indexing listing content, and is it optimized?
What content will attract the right clients?
How do agents and brokerages pinpoint which keywords to target?

The following guide is not exhaustive. I will not get into standard techniques for local SEO or link building. Instead, I have outlined tips and techniques that target common problems I see with real estate websites, on both the technical side and the content side.

According to the National Association of Realtors, 90% of buyers start their real estate search online. SEO is vital to a successful online presence for both brokers and agents because higher rankings can translate into significant sales increases—especially when the real estate market is rising.

Challenges in Real Estate SEO

Real Estate SEO In most cases, real estate agents compete against one another, yet they are united as “team members” under a large brokerage firms. Individual agents rely on the combination of brand recognition of their parent brokerage, personal branding, and team branding to drive new business. Real estate agents will often target specific communities or condo buildings, and try to differentiate their services based on certain needs or demographics, like Foreign National buyers or Luxury waterfront properties.

To add more challenges, keyword competition in real estate websites is extremely high as real estate professionals are all competing for the same targeted keywords (usually “location + real estate” or “location + condos for sale”). In the midst of this high competition, many SEO companies prey on unsuspecting agents, offering ridiculous and expensive monthly programs that promise high rankings for keywords that won’t deliver any results. As a result of SEO scammers new technology has been developed to help real estate agents and agencies to help their SEO ranking without the help of an “SEO” expert.

What to Look for in a Real Estate SEO Strategy

A well-informed real estate SEO strategy should take into account the following:
A Real Estate Website that is build in an SEO friendly platform such as WordPress
Proper URL structure
Site performance and usability
Hyper-local, optimized content creation
Advanced keyword Research
Social Media Integration
Link building

A solid Real Estate SEO strategy should also help to answer the following difficult questions:

How do you choose a search engine-friendly MLS IDX solution?
How is Google indexing listing content, and is it optimized?
What content will attract the right clients?
How do agents and brokerages pinpoint which keywords to target?

via Real Estate SEO Services / Organic “Search Engine Optimization”.

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