Real Estate Internet Marketing
Your real estate business, to be visible online, must survive by acquiring links from external, related websites that have relevant content to your business.
Oracle Internet Marketing (iProSEO) takes a different approach to, one that is built on personal touches, win-win deals and positive results. Oracle Internet Marketing utilizes the latest technologies, and business strategies to exceed your expectations. More importantly, they listen and that means they find solutions that are tailored to you. This is about more than real estate. It is about your life and your dreams. Oracle Internet Marketing takes a different approach to real estate, one that is built on personal touches, win-win deals and positive results.
Real Estate & SEO
Optimizing your site to rank well in the search engines involves many different factors. First and foremost, your site needs to have quality content. For the best SEO results, your content needs to be unique, related to what you do, and abundant (the more the better).
There are many benefits to PPC such as a low entry cost (just a few cents), your ads show immediately, it is the quickest way to generate site traffic, you have complete budget control, and you can stop your campaign at any time. On the other hand, drawbacks to PPC advertising include perishable ads, some search engine users are wary of paid ads, and competitive terms can be pricey to bid on.
When creating a PPC campaign it is important to:
- Target the correct audience.
- Generate compelling ad copy.
- Choose relevant keywords.
- Set the proper bids (high enough to get good placement, but low enough that you don’t max out your daily budget too soon).
- Be able to interpret the statistics and optimize your campaign.
Pay per click advertising may seem like a simple concept, but something is to be said for being able to truly understand PPC and be able to generate the highest ROI. When entrusting a company to run your PPC advertising it is important to check their references, make sure they are experienced and employ Google Certified Adwords Professionals.
Real Estate SEM vs SEO
Real Estate SEM, or search engine marketing, is a broad term that encompasses multiple methods of online marketing. SEM for Real Estate can include paid internet advertising (pay per click), banner ads, blog postings, paid listings, and natural (or organic) search engine optimization.
- immediate results
- more expensive in the long run
- competitive terms can be pricey
- some internet users are wary of paid advertising
- control of visitor’s landing page
- no minimum entry cost
Real Estate SEO, or search engine optimization, is a more specific term for the process of driving website ranking up in search engine’s natural (or organic) results.
- no immediate results
- cheaper in the long run
- non perishable
- long term benefits
- better long term ROI
- financial investment, high entry cost
The greatest benefits can be generated from a combination of SEM and SEO. They both have their strengths and weaknesses which when balanced can bring in the optimum amount of traffic, leads, and sales.
Affordable Real Estate SEO solutions
Our Real Estate SEO specialists have learned unique online marketing techniques for the real estate agent who has a website, but wants to leverage their website by applying the best Search engine optimization results possible – all within your budget since not everyone can afford an aggressive fee for SEO link building campaigns, etc. However, we believe as a professional, realtor, do deserve a fair shot at competing online like anyone else. Your service is great and customers will actually be better off if they work with you instead of your competition and even though you absolutely know this to be true, they’re not finding you online, they’re finding your competition. Its been known that over 90% of all search traffic will not bother searching past the first page within search results. They figure if they wont find what their looking for, they will just enter a new search query. So therefore, If you’re Real Estate is not on that 1st page of Google, You Just Don’t Exist.
Continuing with Real Estate SEO commitment
Real estate SEO must be performed on a regular basis. Google and the other major search engines are continually updating their search algorithms to yield better results. For real estate SEO, this means we must continually review and re-analyze our optimization efforts to ensure they are in line with the latest changes made to the search engine algorithms. For your viewing, we will provide a monthly report card so that you can judge how we are doing at our job.